The Most In-Demand Digital Marketing Skills for 2015.

What are the digital marketing skills you need this year and beyond?

1. SEO Specialist/Inbound Marketer

Search Engine Optimisation (SEO) isn’t just about getting your website found anymore. As Google’s search algorithm matures businesses are becoming more aware of the importance of implementing whitehat solutions like content marketing and guest blogging. SEO is certainly not dead – in fact it is growing, changing and evolving at a rapid rate. What’s more? It has been cited as one of the most in-demand skills of the year both amongst our recruiters and by Smart Insights.
Digital marketing managers need to find people who have built up a deep understanding of two core things: 1. The importance of providing value for the customer and building important relationships through inbound marketing practices. 2. The technical elements involved like canonicalisation and XML sitemaps. Oh and I’d add one final (but very important) thing. You’ll need to be genuinely interested in SEO and keeping a close eye on the constantly changing landscape to succeed in this industry.

What the Experts Say:

Anna Wymes, Senior Recruitment Specialist for RightFit.iesaid, “SEO is still as popular as ever and there is a big demand for those with both sets of skills (SEO and PPC).”
Cecilia Desmond, Recruitment Consultant from Morgan McKinley said, “Inbound marketing specialists require lead generation and content strategy experience, along with a good knowledge of HubSpot and excellent analytical skills”.

Top Tips to Get Started With An SEO Career:

2. PPC Executive

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The demand for Pay Per Click (PPC) specialists is heating up as businesses begin to see the important role PPC plays in bringing targeted traffic to their website. The role of the PPC executive is simple in theory: try and get the company’s website to the highest Google ranking possible. However, with high budgets at stake and more businesses than ever fighting for that coveted number one position, finding the right candidate can prove tricky.
If you’re thinking of getting into PPC you’ll need excellent maths and strategy skills. A firm grasp of both Google Adwords and Google Analytics is absolutely essential to ensure that you can effectively create, optimise and report on results-driven campaigns for your business.Your goal will be to get the most targeted traffic to your company’s website at the lowest cost possible.

What the Experts Say:

Anna Wymes, Senior Recruitment Specialist for RightFit.iesaid, “PPC experience is still in hot demand by client side and agencies. Many clients on the client side want to bring this in house and have a specialist in house. SEO is still as popular as ever and is in big demand for those with both sets of skills.”

How to Become a PPC Executive:

  • Study for and complete the Google Adwords Exam
  • Study for and complete the Google Analytics Individual Qualification
  • Look out for and watch PPC webinars and live chats.
  • Reach out to PPC influencers online and ask for advice on they made it in their career.
  • Sharpen your Microsoft Excel and additional maths skills that will help set you apart in the interview.
  • Create your own sample PPC strategy for a potential client – you can showcase this at your interview.
  • Read these blogs: PPC Hero, Inside Adwords, Search Engine Watch (PPC section) and PPC Chat.

3. Content Manager

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With every new Google update announced and every new social media algorithm implemented the importance of content marketing becomes increasingly clearer. The demand for qualified content marketers has surged in the past year as digital marketing managers realise the value of providing valuable content to their customers. Quality content creation feeds into many essential elements of the digital marketing mix, including email marketing, social media and SEO strategy.
Businesses are finding it difficult to find good writers with a firm knowledge of digital marketing. If you are a writer and are interested in becoming a content marketer you will need to spend some time learning and practicing the digital marketing fundamentals. Even more important? You will need to showcase your ability to create and implement an effective content marketing strategy that can help lead generation and increase engagement and brand loyalty.

What the Experts Say:

Cecilia Desmond, Recruitment Consultant from Morgan McKinley has noticed a significant increase in the demand for content marketing specialist roles. She said, “This year we’ve noticed a surge in demand in digital marketing roles that specialise in three distinct areas – content, inbound and direct marketing. While all of these areas compliment each other, we’ve seen an increase in demand for specialists in each area.
Cecilia continues, “Key skills for content marketing specialist roles are; SEO, copywriting, CMS knowledge (not just WordPress!) and some basic design skills are essential. Inbound marketing specialists require lead generation and content strategy experience.”

Kickstart Your Content Career:

  • Create your own blog to help you showcase your writing and content marketing skills.
  • You can set up your own blog for free on WordPress.
  • Build up an active presence on Twitter and social media, highlighting your interest in and knowledge of content marketing.
  • Identify what you are interested in writing about and guest blog for relevant blogs in your niche area.
  • Read these blogs: Copyblogger, Boost Blog Traffic, Content Marketing Institute and HubSpot.
  • Learn basic PhotoShop skills to increase your hireability.
  • Publish your content on LinkedIn using its publishing platform.
  • Post your content on targeted LinkedIn groups in the hope that decision makers notice your efforts.
  • Build up a clear understanding of SEO and social media marketing and how content marketing fits in.

4. UX Designers & Developers

Demand for technical skills are also at an all time high – for example, today User Experience (UX) designers are highly sought after. User Experience Designers plan and create the look and feel of a website (or mobile application) to meet the demands, needs and desires of a brand’s target audience. Businesses are recognising the growing importance of this role as consumers continue to demand better products and experiences.
Daily tasks are varied but can involve creating wireframes, conducting user testing, creating surveys, analysing data and sketching out story-boards. A UX designer is responsible for enhancing customer satisfaction by improving the usability, navigation and ease of a product. They have one goal in mind: improving the user’s path.

What the Experts Say:

Simon Lewis, Co-founder from Only Marketing Jobs said, “The prevalence of mobile applications and responsive websites is unprecedented and, as such, sensitivity around the user experience is through the roof.  As a result UX designers and developers are highly sought-after, with freelancers, particularly, commanding significant fees.  Expert proficiency within HTML5, CSS and JavaScript is often a prerequisite and many traditional marketers and techy-types are retraining to help derail this digital deficiency. On the flipside, socially-savvy marketers are working to build and protect companies and networks with a prevalence to match the tech guys that built them.”
Anna Wymes, Senior Recruitment Specialist for RightFit.ieacknowledged the big demand for web development skills too. She said, “There’s a big demand for .Net Developers and PHP Developers – I cannot find enough of them. Irish companies cannot match the US and global players’ salaries and sometimes lose out on the talent which is a bit of a shame. Workers in tech coming from outside of the EU are making up for this shortfall but often a client doesn’t want to go down the visa/sponsorship route and will say no based on this.”

Celeste And Jesse Forever.Celeste (Rashida Jones) and Jesse...

Celeste And Jesse Forever.

Celeste (Rashida Jones) and Jesse (Andy Samberg) met in high school, married young and are growing apart. Now thirty, Celeste is the driven owner of her own media consulting firm, Jesse is once again unemployed and in no particular rush to do anything with his life. Celeste is convinced that divorcing Jesse is the right thing to do — she is on her way up, he is on his way nowhere, and if they do it now instead of later, they can remain supportive friends. Jesse passively accepts this transition into friendship, even though he is still in love with her. As the reality of their separation sets in, Celeste slowly and painfully realizes she has been cavalier about their relationship, and her decision, which once seemed mature and progressive, now seems impulsive and selfish. But her timing with Jesse is less than fortuitous…

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Find the best

Interested in finding the best blogs or bloggers in your chosen field?

Below are my favourites career and jobs ones.

1. by Scott Myers. As the name indicates, it is for screenwriters.

2. by Harry Urschel. He wants you to succeed by saying that you start on Monday. Great!

3. by Dan Erwin. He is so right stating that in the 21st century communication is king, not your business technology.

4. by Bernard Moon. Talking about Silicon Valley...

5. by Kat Krull and Mona Abdel-Halim. Find out how you can improve your career among other things.

6. by staff and guest contributors. It is about ideas...

5. by Anita Bruzzese. She is America's favourite workplace columnist.

Hire Me

“I don’t care what industry you think you are in. We are all in the people industry.”
That is what makes us humanThat is the whole point.


Because I will help you become more profitable. 


Digital Marketing, 

Social Media, 

Business Development!

  Questions you are asking....

1- I don’t know how I can make money through social media?

2- I don’t know if social media is the right thing for me?

3- I don’t know how to use social media as a marketing weapon?

4- I know nothing about social media and how it works.

5- I’m struggling to get noticed.

6- I can’t seem to find a way to get lots of traffic to my website.

7- I can’t seem to get the conversion that I want from the traffic coming to my website.

8- I don’t know how to communicate and engage with my audience?

9- I don’t know how to get business leads using social media?

10- How to build a career up of social media…and many many more.

Here’s what I can do!

I can evaluate your business goals and challenges and determine a social media strategy or
management plan that will enhance your current traditional (and non-traditional) efforts. 

I work to engage your fans and followers by offering them more than static sales messages.

I use social media to drive traffic to your website or blog.

I work to build a community around your brand. 

And, I can offer exceptional customer service and follow-up, access to a human being 24/7, and someone who work tirelessly to represent your business and your brand online while conveying a message of value to your audience, potential customers, and current customers.

I handle all your social media needs, from initial audit and profile/account set-up to a complete Social Media Strategy Implementation.

I take care of the audit and we will discuss your goals and expectations. 

I analyse your competition and will then handle the implementation and execution of the strategy we developed together.

I monitor your accounts on a daily basis. 

I asses your business's needs in the Social Media world to align your social initiatives with your objectives.

I can help organizing your Social Media team and get you set-up on all the appropriate networks. 

I will work closely with you on your communication planning and make sure you engage with your clients/guests in the right place at the right time.

I would not leave you till I have shown you how to properly measure your work to see your ROI.
I gladly help you with your keyword research.

Words Are Good – but – Actions Are Better...

now it is your turn.....

My Passion for Excellence:

Hire me because im the person for the job. I realize that there are likely to be other candidates who also have the ability to do this job. Yet I bring an additional quality that makes me the best person for the job. My passion for excellence. I am passionately committed to producing truly world class results.

Ready for Every Task:

You should hire me because I am a flexible person. I am ready for every task that you assign me.


You should hire me because I am the type who is not afraid of new challenges in any situation. 


Because I thrive on accepting new challenges that test my current skills. There is not a challenge I have not yet over come. I am a confident person and believe that I will definitely be an asset to your company. 

Why should we hire you:

You should hire me, because I meet the job criteria, am hard working, realiable, team player, I am a fast learner, able to adapt very quickly. In my past experience I have given 100%, whether if it is paid or volunteer work. I want to enhance my skills within your company. 

Aim to Deliver the Best Results:

You should hire me because I strive for perfection in the work that is assigned to me. I assure you that I'll give my best for the benefit of the organization. I can maintain good employee/ customer relations. I can handle difficult problems and I'll strive to solve them in a better way.

Time management: 

You should hire me because I am the best in time management. I can accomlish my tasks in time and ''time is money''.

I'm the Best: 

Because if you want the best person, then you have to hire me.

I have all the strengths of a man, without any weaknesses. 

Instead of being driven by ambition, compromised by ego or sidetracked by anger or lust, all I care about is being the best I can be at my career.

I say exactly what I think, regardless of the consequences. I am incapable of people-pleasing.

It’s all up to you now… The help is here… Are you ready to take action?